Osho’s work has a long history with trademark. Trademarks were registered for his work as early as the 1970’s in two distinct areas:
a) Designed Logos drafted by Osho personally.
b) His name which he used as a brand for his work
The symbols and names were and are as follows:
1. Triangle-Octagon which was the logo of the foundation from 1974-1981. This mark was used on all books, letterheads and publications. The design was registered with the trademark authorities not only in India but in a number of other countries as well.
1 a. At the same time, 1975 - 1989 the name RAJNEESH was registered in many countries as a trademark, by Osho’s secretary Yoga Laxmi on behalf of the Indian foundation. This mark was registered in many countries at this time: 1975-1989.
2. Osho designed a new symbol of two flying birds: This new symbol which was registered as a trademark all over the world and was used from 1981-1989.
2 a. The name RAJNEESH sometimes in combination with “Zorba the Buddha” were registered as trademarks worldwide during the period 1982-1987. This time by Laxmi’s successor, Sheela, on behalf of the US Foundation and the European foundation – today Osho International Foundation.
From 1985 to today, Osho’s signature has been registered as a trademark in multiple countries.
3. In 1989 Osho sketched a new symbol of a flying swan which became registered trademark in multiple countries. (1989-today)
3 a. In 1989 Osho changed his name to OSHO and requested that everything previously branded with RAJNEESH to be rebranded OSHO.