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A

Advertising : It hypnotized you.

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Advertising 

 

 

The advertiser believes in the science of repetition; he simply goes on repeating that this brand of cigarette is the best. When you read it for the first time you may not believe it. But next time, again and again – how long can you remain an unbeliever? By and by the belief will arise. And the belief will be such that you may not even become conscious of it. It will be subliminal, it will be just underneath consciousness. One day suddenly, when you go to the store and the store-keeper asks what brand of cigarette you need, you will say a certain brand. That repetition worked. It hypnotized you.

 

That’s how religions have been functioning in the world – and all politics depends on it too. Advertise, go on repeating to the public, and don’t be bothered whether they believe or not – that’s not the point. Hitler says there is only one difference between a truth and a lie: the truth is a lie that has been repeated very often. And man can believe any lies. Man’s gullibility is infinite. Man can believe in hell, man can believe in heaven, man can believe in angels, man can believe in devils, man can believe in anything! You just go on repeating.

 

And there is no need to argue. An advertisement never argues – have you observed the fact? There is no need to argue. The advertisement simply persuades you, it never argues. An arguer may not be able to convince you but a person who persuades you, who simply goes on throwing soft suggestions at you, not direct arguments.... Because when somebody argues with you, you may become defensive, but if somebody simply goes on hinting at certain things, not in any direct way, just supposing, you are more prone to be convinced by it.

 

-Osho, "The Art of Dying, #7"

 

 

 

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Osho Dictionary

A Spiritual Dictionary for the Here and Now

List of Articles
No. Category Subject
74 A Absolute : A man of truth is always relative.
73 A Abstinence : You can be a celibate, but to be a celibate does not mean to go beyond sexuality.
72 A Abstractions : Because you can't love human beings you start loving humanity just to deceive yourself. Avoid abstractions.
71 A Absurd : The absurd is nothing but another name of God
70 A Absurdity : Collect as many absurdities in your life as possible.
69 A Accept yourself : Accept yourself as you are, and accept totally, unconditionally. That is the way God wants you to be
68 A Accept Yourself : This is the first step of Unio Mystica: be one with yourself.
67 A Acceptance : Accepting is another name for Let Go
66 A Acceptance : If somebody hits you, bow down your head, accept it with gratitude.
65 A Accidental : Become a little more conscious. See what is happening.
64 A Accidents : Consciousness can be, and without content. So that accident was a blessing.
63 A Accidents : life goes ahead and your mind is past-oriented
62 A Acharya : He knows exactly what he’s teaching, but not on his own authority.
61 A Act : You will create a chain of reactions and you will get into karma.
60 A Acting : The really spiritual person transforms his whole life into an acting.
59 A Action : You have to use action to attain non-action.
58 A Action and Activity : Action is when the situation demands it, you act, you respond. Activity is when the situation doesn't matter, it is not a response
57 A Active Meditation : All traditional methods have become irrelevant.
56 A Activity : Action is not activity; activity is not action.
55 A Activity : Activity has utility, action is pure joy, pure beauty.
54 A Acupuncture : Acupuncture deals with the cause. Never deal with the effect
53 A Adam's Apple : Adam became knowledgeable, hence the fall. So knowledge is the fall.
52 A Adam's Apple : I am against all kinds of enforced things.
51 A Admiration : One wants to be admired because one has no respect for oneself.
50 A Adultery : The real meaning of adultery is making love while you are not in love.
49 A Advaita : Advaita means not two
48 A Advaita : Existence Is Advaita
» A Advertising : It hypnotized you.
46 A Advice : Listen, but don’t follow.
45 A Ageing (Aging) : You are just pure consciousness
44 A Aging : Change beautifies everything.
43 A Ah : Ah, this cake is delicious
42 A AIDS : Perversion requires the basic condition that you are fed up with changing women, you want something new.
41 A Alchemy : How to change the negative into the positive
40 A Alcohol : Nothing but a chemical strategy to forget your miseries, anxieties, your problems, to forget yourself.
39 A Alertness : If you are alert, if your actions become more and more aware
38 A Alienation : He is an uprooted tree. He has forgotten how to relate with existence
37 A Alone : The person who is not able to be alone cannot be together with somebody, because he has no individuality.
36 A Aloneness : Rejoicing in Your Own Aloneness
35 A Aloneness : We are born alone, we live alone, and we die alone
34 A Ambition : Nothing kills love more than Ambitiousness
33 A Ambition : The result of an inferiority complex
32 A Ambition : The root cause
31 A Amen : It simply means "Yes, Lord, yes. Let thy will be done.
30 A Analysis : The beauty is something more, hence in analysis it disappears.
29 A Androgyny : Where your man and woman inside meet and mingle and disappear into each other.
28 A Angels : You are simply creating belief systems to cling to.
27 A Anger : Anger is just a mental vomit.
26 A Anger : If anger rages within, shout, cry, jump, talk, babble, do whatever you please
25 A Anguish : Anguish is, in short, the quest of who you are.
24 A Anguish : God is not responsible for your stupidity. It is your own work.
23 A Anguish : The anguish of not knowing oneself
22 A Answer : To Be Questionless is the Answer
21 A Anti Christ : The people who established Christianity, they are the Antichrist.
20 A Apology : We don't try to reform ourselves, we only try to reform our image.
19 A Art : If it leads you towards God, it is true art, it is authentic art.
18 A Art : To be a painter, you have to drop the ego
17 A Art, Objective : Objective art means something that helps you to become centered
16 A Asleep : Man is asleep – man lives in a deep slumber
15 A Assertion (Assertive) : Everybody has to be assertive, not aggressive.
14 A Astrology : Astrology is an investigation into the possibility that whatever is happening anywhere in the universe also affects man.
13 A Astrology : The Science of Cosmic Oneness
12 A Atheism : Just as the theists are blind, so are the atheists. Both are believers.
11 A Attachment : Attachment means clinging to something, wanting it the way it is forever.
10 A Attention : If you pay much attention to suffering, you help it to grow. If you pay much attention to happiness, you help it to grow.
9 A Aum : The primordial sound of which the whole universe consists
8 A Aum : The symbol of the seventh body
7 A Austerity : Austerity does not mean torture; austerity means a simple life, an austere life.
6 A Authenticity : To be authentic means to be true to oneself.
5 A Authoritative : Authoritarian People are suffering from Inferiority Complex
4 A Autohypnosis : You create illnesses! You believe in them.
3 A Average : You will drop your averageness. It is just forced on you.
2 A Avoidance : The harder you try to avoid it, the more focused you become on it.
1 A Awareness : The Seed of Godliness in You
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